Department |
Business Administration |
Qualification |
MBA, PhD |
Specialization |
Marketing & OBHRM |
Teaching Interest & Research Interest |
Teaching Interest
Marketing Management, Organizational Behaviour, Services Marketing, Advertising
Management, Entrepreneurship Development, Consumer Behavior, Agricultural and Rural
Marketing, Brand Management
Research Interest
Services Marketing, Social Marketing, Consumer Behavior and Relationship Marketing,
Service Quality, Occupational Health and Safety (OHS), Entrepreneurship Development,
Organizational
Climate and Culture
|
Teaching Experience |
10 Years |
Publications Journals |
- Datta. S., Beriha, G.S., Patnaik, B. and Mahapatra, S.S.
(2009), “Use of Compromise Ranking Method for Supervisor Selection: A
Multi-Criteria Decision Making (MCDM) Approach”, International Journal of
Vocational and Technical Education, Volume 1, No. 1, pp. 007-013, Academic
Journals. (ISSN 2141-534X)
- Dhal, P.R., Beriha, G.S., Datta, S., Patnaik, B., Mahapatra, S.S., Mondal, G.,
Chakraborty, P.S. and Majumdar, G., (2010), “Application of Grey Relational
Analysis and RIDIT Method for Selection of Service Quality Indices in
Performance Evaluation and Appraisal of Employees in a R&D Sector”, Industrial
Engineering Journal, Vol. II, No. 9, pp. 28-32. (ISSN 2581-4915)
- Satapathy, S., Patel, S.K., Biswas, A., Mahapatra, S.S. and Beriha, G.S. (2010),
“A QFD and ISM Approach to a Service Industry”, International Journal of
Advanced Manufacturing 2 Systems, Volume 1, No. 2, pp. 191-196, World Scientific
Publishing Co Pte Ltd. (ISSN 2229-5860)
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2011), “Measuring the Perception
of Safety Officers on Occupational Health in Indian ndustries”, International
Journal of Indian Culture and Business Management, Volume 4, No. 1, pp. 30-47,
Inderscience Publishers, Switzerland. (ABDC - C rating) (ISSN 1753-0806)
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2011), “Safety Performance
Evaluation of Indian Organizations using Data Envelopment Analysis”,
Benchmarking: An International Journal, Volume 18, No. 2, pp. 197-220, Emerald
Group Publishing Limited, UK. (ABDC - B rating and Scopus) (ISSN 1463-5771)
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S. and Sreekumar (2011),
“Occupational Health and Safety Management using Grey Relational nalysis: An
Indian Perspective”, International Journal of Indian Culture and Business
Management, Volume 4, No. 3, pp. 298-324, Inderscience Publishers, Switzerland.
(ABDC - C rating) (ISSN 1753-0806)
- Mahapatra, S.S., Nayak, N., Prasanna, K. and Beriha, G.S.
(2011), “A Novel Swarm Optimization Approach for Risk Based
Partner Selection in Virtual Enterprises”, International Journal
of Services and Operations Management, Volume 10, No. 1, pp.
52-73, Inderscience Publishers, Switzerland. (ABDC - C rating
and Scopus) (ISSN 1744-2370)
- Beriha, G.S., Patnaik, B., Mahapatra, S.S. and Padhee, S.
(2012), “Assessment of Safety Performance in Indian Industries
using Fuzzy Approach”, Expert Systems with Applications,
Volume 39, No. 3, pp. 3311-3323. Elsevier Science. (Impact
factor = 4.292) (ABDC - C rating and Scopus SCI) (ISSN
0957-4174)
- Satpathy, S., Patel, S.K., Biswas, A., Mahapatra, S.S. and
Beriha, G.S. (2012), “Service Quality Evaluation in Electricity
Utility Industry: An Empirical Study in India”, International
Journal of Indian Culture and Business Management, Volume 5,
No. 1, pp. 59-75, Inderscience Publishers, Switzerland. (ABDC
- C rating) (ISSN 1753-0806)
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S. (2012),
“Assessment of Occupational Health Practices in Indian
Industries: A Neural Network Approach”, Journal of Modelling
in Management, Volume 7, No. 2, pp. 180-200, Emerald Group
Publishing Limited, UK. (ABDC - C rating and Scopus) (ISSN
1746-5672)
- Patnaik, B., Beriha, G.S., Singh, N. and Mahapatra, S.S. (2013),
“Organizational Learning in Educational Settings (Technical):
An Indian Perspective”, The Learning Organization: the
international journal of knowledge and organizational learning
management, Volume 20, No. 2, pp. 153-172, Emerald Group
Publishing Limited, UK. (ABDC - C rating and Scopus) (ISSN
0969-6474)
- Beriha, G.S., (2017), “Perceived Usefulness and Barriers on
Formation of Customer Attitude towards E-Banking Services -
Using SEM Approach”, Asia Pacific Journal of Research,
3
Volume 1, No. LVIII, pp. 324-327, International Journal of
World Research, Bangalore, India. (ISSN 2320-5504)
- Beriha, G.S. (2017), “An Approach to Enhancing Managerial
Effectiveness in Indian Organization”, Asia Pacific Journal of
Research, Volume 1, No. LVIII, pp. 331-338, International
Journal of World Research, Bangalore, India. (ISSN 2320-5504)
- Beriha, G.S. (2017), “Consumers’ Perceived Usefulness And
Barriers Towards E-banking Services In Structural Equation
Modeling”, Prestige International Journal of Management & IT
Sanchayan, Vol. 6, No. 2, pp. 1-14. (ISSN 2277-1689)
- Beriha, G.S. (2018), “Occupational Health and Safety as an
Instrument to Encourage Social Marketing for Business
Succession”, Accent Journal of Economics Ecology &
Engineering, Volume 3, No. 1, pp. 1-10, Worlds Journal of
Population Science research. (ISSN 2456-1037)
- Beriha, G.S. (2018), “Assessing Influence of Social Marketing
on Occupational Health and Safety: Quality Function
Deployment and Interpretive Structural Modelling”, Asia Pacific
Journal of Research, Volume 1, No. LVIV, pp. 52-65,
International Journal of World Research, Bangalore, India.
(ISSN 2320-5504)
- Beriha, G.S. (2018), “The Relationship between Total Quality
Management and Business Performance of Manufacturing
Industry: A Structural Equation Modelling Approach”, Accent
Journal of Economics Ecology & Engineering, Volume 3, No. 1,
pp.1-12, Worlds Journal of Population Science research. (ISSN
2456-1037)
-
Beriha, G.S. (2018), “A QFD and ISM Approach to a Banking
Industry in India”, Asia Pacific Journal of Research, Volume 1,
No. LVIII, pp. 39-44, International Journal of World Research,
Bangalore, India. (ISSN 2320-5504)
- Pradhan, R. and Beriha, G.S. (2018), “Brand Performance
Evaluation and Ranking of Mobile Phone Using Data
Envelopment Analysis”, International Journal of Management,
Technology And Engineering, Volume 8, Issue IX, pp. 2095-
2116, (ISSN 2249-7455)
- Pradhan, R. and Beriha, G.S. (2020), “Impact of Mobile Phone
on Sustainable Framing”, Our Heritage, Volume. 68, No. 30, pp.
6818-6837. (ISSN: 0474-9030)
- Kumbhar, D., Rath, S.S. and Beriha, G.S. (2020), “Sustainable
Adoption for Resolving Displacement Issues: Special Reference
to Bhusan Steel Plant”, Journal of critical reviews, Volume. 7,
No. 3, pp. 202-206. (Scopus) (ISSN 2394-5125)
|
Conferences |
International Conference
- Beriha, G.S., Patnaik, B., Datta, S. and Mahapatra, S.S.,
“Benchmarking of technical education setting: a multi-attribute
decision making approach”, International Conference on
Advanced Manufacturing and Automation (INCAMA 2009)
Organized by Department of Mechanical Engineering and
Department of Instrumentation and Control engineering,
Kalasalingam University, Anand Nagar, Tamilnadu, India,
March 26-28th, 2009.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Service Quality
Evaluation on Occupational Health in Fishing Sector using Grey
4
Relational Analysis to Likert Scale Surveys”, First IIMA
International Conference on Advanced Data Analysis, Business
Analysis and Intelligence, IIM Ahmedabad, June 6-7
th, 2009.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “A framework for
occupational health and safety management using Grey relational
analysis: An Indian Perspective”, International Conference on
Marketing in Emerging Market, (incon-M’09) Organized by
Rourkela Institute of Management Studies, Rourkela, Orissa,
India, September 6-8
th, 2009.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Perception of
safety officers on occupational health services in Indian
industries”, International conference on Environment,
Occupational & Lifestyle Concerns - Transdisciplinary
Approach, (envocHEALTH2009) organized by Regional
Occupational Health Center (ROHC - NIOH), Bangalore,
September 16-19th, 2009.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Benchmarking
on Safety Performance using Data Envelopment Analysis”,
AIMS International Conference on Value-based Management,
Dev Sanskriti Vishwavidyalaya, Haridwar, Uttarakhand, August
11-13th, 2010, pp. 623-628.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “A Data
Envelopment Analysis Approach for Benchmarking of Safety
Performance”, 2010 International Conference on Management
Technology and Application (ICMTA 2010) organized by
IACSIT Management Science and Engineering Society (MSES)
and Information Technology Society (ITS), Singapore,
September 10-12th, 2010.
- Satpathy, S., Patel, S.K., Biswas, A., Mahapatra, S.S. and Beriha,
G.S., “A QFD and ISM Approach to a Service Industry”, 4th
International Conference on Advances in Mechanical
Engineering (ICAME) organized by Department of Mechanical
Engineering, Sardar Vallabhbhai National Institute of
Technology, Gujarat, Surat, September 23-25th, 2010.
- Beriha, G.S., Patnaik, B., Pradhan, Subrat and Mahapatra, S.S.,
“Assessment of Safety Practices to Minimize Materials Damage
in Industries using Neural Network Approach: An Indian
perspective”, 43rd Annual Convention of Operational Research
Society of India & International Conference on Operational
Research for Urban and Rural Development, Thiagarajar College
of Engineering, Madurai-625015, December 15-17th, 2010.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S. “Social Marketing
on Occupational Health and Safety in Indian Industry: An
Interpretive Structural Modelling Approach”, 2nd International
Conference on Services in Emerging Markets (ICSEM 2011)
Organized by Shailesh J Mehta School of Management, IIT
Bombay Jointly with Service Research and Innovation Institute
(India Chapter), September 29th
-October 1st, 2011.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S. “Assessment of
Safety Performance in Indian Industries using Social Marketing
Approach”, Global Health Conference on Social Marketing and
Franchising, Organized by HLL Lifecare Limited, HLFPPT,
NACO, Ministry of Health & Family Welfare, Govt. of India,
Kochi, Kerala, India, 3rd
-5
th December, 2013.
- Beriha, G.S. and Swain, H.K., “Assessing the Influence of
Occupational Health and Safety (OHS) in Organizational Setting:
Quality Function Deployment and Interpretive Structural
Modelling Approach”, International Seminar on “Strategic
Human Resource Management”, organized by Department of
Personnel Management & Industrial Relations, Utkal University,
Bhubaneswar, India, 13rd
-14th May, 2017.
- Pradhan, R. and Beriha, G.S., “Impact of Mobile Phone on
Sustainable Farming”, International Conference on
Development, Environment and Sustainability (ICDES2020),
organized by PG Department of Economics, Berhampur
University, Odisha. 22nd
–23rd, February, 2020.
- Pradhan, R. and Beriha, G.S., Sahoo, A. K. “Preference of
Mobile Phone Attributes among Technical Students in Odisha”,
International Conference on Digital Marketing Experiences,
DiGiXMAR’ 21 organized by CMS Business School, JAIN
Deemed-to-be University, 27th
– 29th September 2021.
- Chawda, K., Dash, S.R., Beriha, G.S., Debata, B.R. “Milking the
Dividends of Digital Marketing: An Inspiring case of Milky
Moo”, International Conference on Digital Marketing
Experiences, DiGiXMAR’ 21 organized by CMS Business
School, JAIN Deemed-to-be University, 27th
– 29th September
2021.
- Pradhan, R. and Beriha, G.S. “Factors Influencing Consumer
Attitudes towards Smart Phone in India”, International
Conference on Human Dignity And Mental Health in The New
Normal (ICDMH 2021) organized by Department of Psychology,
Utkal University, Vani Vihar, Bhubaneswar, Odisha, India, 17th
-
18th December, 2021.
National Seminar / Conference
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Framework for
Improving Occupational Health Services in Industry to Retain
Competitive Edge”, National Seminar on Enhancing Managerial
Effectiveness in a globalised Economy, Institute of Science &
Management, Pundag, Ranchi, February 6-7
th, 2009.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Service Quality
Evaluation on Occupational Health in Fishing Sector Using
RIDIT Analysis to Likert Scale Surveys”, National Seminar on
Impact of Globalization on Livelihood of Fisheries Workers,
Mahatma Gandhi Labour Institute, Drive-In Road, Memnagar,
Ahmedabad-380052, March 18-19th , 2009.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Assessment of
material damage in industries using a neural network approach:
An Indian perspective”, National Seminar on Global Leadership
Thro’ Continuous Innovation, IIPM‐School of Management,
Kansbahal, Near Rourkela, Odisha, October 23rd, 2010.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., “Assessment of
Injuries in Industries using A Neural Network approach: An
Indian perspective”, National Conference on Convergence of
Management Practices (NCCOMP-2010) Organized by School
of Management, National Institute of Technology, Warangal,
December 17-18th, 2010.
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Books / Chapters Published |
- Beriha, G.S., Patnaik, B. and Mahapatra, S. S., (2009), “A
framework for occupational health and safety management using
Grey relational analysis: An Indian Perspective”, Marketing in
Emerging Market, Excel Books, First Edition: New Delhi, pp.
214-223, ISBN: 978-81-7446-758-4.
- Beriha, G.S., Patnaik, B. and Mahapatra, S.S., (2010), “A Data
Envelopment Analysis Approach for Benchmarking of Safety
Performance”, Management Technology and Application,
Research Publishing, Singapore, pp. 6-11, ISBN-13:978-981-
08-6884-0, DOI: 10.3850/978-981-08-6884-0_C002.
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